Monthly Texas alcohol market intelligence powered by real TABC data.
Hundreds of new bars and restaurants are pulling permits across Austin, Dallas, Houston, and San Antonio right now. Here's how savvy operators and beverage buyers are turning that activity into real volume.
How Hôtel Swexan made wine the headliner in Dallas — 34–35% wine share, a record December, and Q1 2026 up nearly 10%. A quick Texas spotlight; the full feature runs on PowerfulThirst.
National spirits are down 4.19% with no reason given. We checked the receipts filed under Texas TABC permits — Texas isn't following the national script, and the real edge is knowing which accounts actually move volume.
Ready-to-drink cocktails aren't a novelty anymore in Texas. They're reshaping back-bar economics, outdoor programming, and off-premise sales in ways that operators ignoring them are starting to feel. Here's the playbook.
Placement in the Texas on-premise and off-premise market doesn't happen by accident. Here's how craft brands and sharp operators are thinking about it — and the moves that actually move volume.
The national spirits market is down 4.19%. These established, high-volume Texas accounts grew anyway — real double- and triple-digit gains across Dallas, Houston, San Antonio and Austin, all from receipts filed under Texas TABC permits.