The WhiskeyRiver TX platform
Know exactly who's buying, how much, and where to go next.
Millions of public sales records — what Texas licensees spends on beer, wine, and spirits, updated monthly — enriched with DBA names, territory filters, and monthly account intelligence built for reps, managers, and brand owners.
14-day free trial. Per-seat pricing, automatically discounted as your team grows.
What's in the platform today
Account intelligence, not another spreadsheet
Everything below is live in the app today — not a roadmap.
Who's buying, and how much
Every Texas on-premise and off-premise account's sales — beer, wine, and spirits — refreshed on a monthly cycle from public records.
Top new accounts
A monthly rundown of newly active accounts and the fastest-growing spenders in your territory, so you're not finding out about a new opener from a competitor.
Venue sales by month
Month-over-month sales trends per account, so you can tell a one-time spike from real, sustained growth before you reallocate your time.
Territory & metro filters
Slice the entire Texas account universe by metroplex, county, or a custom geography that actually matches how your territory is drawn.
Raw state data vs. WhiskeyRiver TX
Public records are a starting point. We build the account intelligence layer on top of it.
| Data Point | Raw State Filing | WhiskeyRiver TX |
|---|---|---|
| Sales by licensee | ✓ | ✓ |
| Monthly data refresh | ✓ | ✓ |
| Raw corporate entity names only | ✓ | ✗ |
| DBA name resolution (the name on the door) | ✗ | ✓ |
| Metroplex & county filters | ✗ | ✓ |
| Industry segment tags | ✗ | ✓ |
| Ownership group / multi-unit mapping | ✗ | ✓ |
| Sales tax context overlay | ✗ | ✓ |
| Top new accounts & monthly market reviews | ✗ | ✓ |
| Exportable lists for CRM / route planning | ✗ | ✓ |
How it works
Filter. Validate. Plan routes.
Narrow the full Texas account universe to your territory, confirm an account's sales history and ownership group on one screen, then export a list that drives your next day on the road.
Filter by metro, county, or segment
Validate sales & ownership on one screen
Export a route-ready account list
Built for
One platform, three seats at the table
Sales reps
Walk into every call already knowing what an account spends on beer, wine, and spirits — and whether it's worth the stop.
Sales managers
See territory coverage across your whole team, spot whitespace, and back up quota conversations with real sales data.
Brand owners
Track where your category is actually moving across Texas metros without waiting on a distributor's depletion report.
What's next for the platform
Visit Capture + CRM — coming soon
Visit logging built directly into WhiskeyRiver TX, so targeting and your CRM become one system instead of two. Not live yet.
Sales Upload & Market Share Estimation — coming soon
Upload your own sales data and see an estimated share of business captured per account. Not live yet.
Ready to see your territory?
Start a 14-day free trial — or see per-seat pricing first.